Test Blog 3

 

 
Success in today’s retail environment requires managing an increasing combination of business challenges. Your capacity to do this efficiently is what drives your growth. In a time where digitalisation and cross-channel operations are key, we have identified a number of requirements needed to get ahead of the game. To help retailers succeed in meeting new challenges and opportunities, we have pin-pointed the essential factors required to successfully manage campaigns.

In this age of information overload, what customers crave is relevant messaging. In fact, research suggests that the most effective form of communication is 1:1 engagement — an approach that addresses pain points of consumers at the individual level.

An integrated marketing platform, CASA Retail AI Campaign Delight helps you identify, engage, and convert customers, at scale. And with in-built tools to manage personalized messaging campaigns, Campaign Delight gives you the power to not just connect with your target audience, but engage with them.

Manage, Track and Engage with CASA Retail AI

1. Personalized Messaging with Customer Segmentation

Divide your Customer base in to various Segments based on the Purchase frequency, Average Ticket Size, Purchasing behaviour and target every customer with Personalized messaging.

2. Connect CRM with Marketing

Integrate your offline stores with marketing strategy and measure the ROI of every digital campaign by tracking actual conversions at stores.

3. Advanced Offer Management

Increase Up-sell, Cross-sell, and conversions with rule based coupons and personalized real-time dynamic vouchers.

Build Long-Term Relationships by Engaging Customers with Relevant Messages At the Right time through Right Channel.

1.Engage At The Right Time

Construct Sophisticated timeline campaigns with Personalized messaging to facilitate continuous engagement.

2. Engage through Right Channels

CASA AI leverage in-depth insights of channel preferences to eliminate operational efforts and engage the customer at the right time through the right channel.

Track ROI & Maximize Your Campaigns In Real-Time

Track, manage and optimize campaign performance through live reports of all key campaign metrics to boost ROI for each and every campaign. Also, study store level reports, clearly understand the conversions they bring across channel, identify low performing store, and fuel their sales growth through targeted Campaign.

Maximize Marketing Performance

Track, manage, and optimize campaign performance through live reports of all key campaign metrics to boost ROI for every campaign

Boost Store Performance

Study store-level reports, clearly understand the conversions they bring across channels, identify low-performing stores, and fuel their sales growth through targeted campaigns Promote Sales of SKUs

Use product-level reports to strategically increase sales of low-performance SKUs, as well as new products

                                            

CASA AI Personalisation Engine works on powerful AI based algorithms that take into consideration, your CRM data, customer data, product attributes data and your past campaigns data to deliver cutting edge personalisation to your campaigns.

Can’t wait to launch your first personalised campaign? Sign Up for a Demo