Success in today’s retail environment requires managing an increasing combination of business challenges. Your capacity to do this efficiently is what drives your growth. In a time where digitalisation and cross-channel operations are key, we have identified a number of requirements needed to get ahead of the game. To help retailers succeed in meeting new challenges and opportunities, we have pin-pointed the essential factors required to successfully manage campaigns.
In this age of information overload, what customers crave is relevant messaging. In fact, research suggests that the most effective form of communication is 1:1 engagement — an approach that addresses pain points of consumers at the individual level.
Manage, Track and Engage with CASA Retail AI
1. Personalized Messaging with Customer Segmentation
Divide your Customer base in to various Segments based on the Purchase frequency, Average Ticket Size, Purchasing behaviour and target every customer with Personalized messaging.
2. Connect CRM with Marketing
Integrate your offline stores with marketing strategy and measure the ROI of every digital campaign by tracking actual conversions at stores.
Increase Up-sell, Cross-sell, and conversions with rule based coupons and personalized real-time dynamic vouchers.
Build Long-Term Relationships by Engaging Customers with Relevant Messages At the Right time through Right Channel.
1.Engage At The Right Time
Construct Sophisticated timeline campaigns with Personalized messaging to facilitate continuous engagement.
2. Engage through Right Channels
CASA AI leverage in-depth insights of channel preferences to eliminate operational efforts and engage the customer at the right time through the right channel.
Track ROI & Maximize Your Campaigns In Real-Time
Track, manage and optimize campaign performance through live reports of all key campaign metrics to boost ROI for each and every campaign. Also, study store level reports, clearly understand the conversions they bring across channel, identify low performing store, and fuel their sales growth through targeted Campaign.
Maximize Marketing Performance
Track, manage, and optimize campaign performance through live reports of all key campaign metrics to boost ROI for every campaign
Boost Store Performance
Study store-level reports, clearly understand the conversions they bring across channels, identify low-performing stores, and fuel their sales growth through targeted campaigns Promote Sales of SKUs
Use product-level reports to strategically increase sales of low-performance SKUs, as well as new products
CASA AI Personalisation Engine works on powerful AI based algorithms that take into consideration, your CRM data, customer data, product attributes data and your past campaigns data to deliver cutting edge personalisation to your campaigns.
Can’t wait to launch your first personalised campaign? Sign Up for a Demo
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